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CCP95: Lauren Hogan, USA Today

Episode 95 of the Copeland Coaching Podcast is now live!

This week, we talk with Lauren Hogan in Atlanta, GA. Lauren is the Vice President of Southeast Digital and Integrated Sales at USA Today. She has over twenty five years of experience in cross platform media sales and management, cross category national advertising sales and leadership with a strong track record for building teams and achieving aggressive goals.

On today’s episode, Lauren shares her advice on how to get your foot in the door with a top media organization. She also shares tips on working in sales and getting an internal promotion.

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Listen and learn more! You can play the podcast here, or download it for free on Apple Podcasts or Stitcher. If you enjoy the program, subscribe today to the Copeland Coaching Podcast on Apple Podcasts or Stitcher to ensure you don’t miss an episode!

To learn more about USA Today, visit their website here.

 

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Featured Job: CRM Analyst @ Brooks Brothers

Brooks Brothers is seeking a Senior CRM Analyst – Statistician – Advanced Analytics in New York, NY.

We’re looking for an outstanding Senior Analyst – CRM Advanced Analytics to join our CRM Marketing team. Develop and perform deep customer analytics, data mining and statistical modeling to support Customer Relationship Management (CRM) and other business needs. Develop standard and ad-hoc analyses to answer business questions and provide actionable insights. Work closely with internal teams to help drive strategy and program development. Respond with accuracy and urgency to solve business needs.

To learn more, or to apply online, visit the Brooks Brothers website.

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Featured Job: Visual Merchandiser @ AutoZone

AutoZone is seeking a Visual Merchandiser in Memphis, TN.

Position Description
• Develop and implement visual presentation strategies that will meet the needs of our consumers and increase sales at the category level. This is done by analyzing market, store, and item level KPI data (leveraging JDA Channel Clustering and other analytical software applications) in conjunction with broad category knowledge.
• Design planograms leveraging the above mentioned strategies in conjunction with visual merchandising “best practices”. Draft these planograms using “JDA Space Planning” software and write detailed merchandising communications to guide in store implementation.
• Work cross functionally to ensure timely and flawless implementation for all aspects of the planogram schedule including; DC order to quantities, SKU set up, item disposition, recall information, planogram store labor, retail changes, and cost changes.

To learn more, or to apply online, visit the AutoZone website.

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Spring Cleaning Your Personal Brand

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Spring is finally here! And, all indications are that it’s going to be a good one.

The job market is looking up. Unemployment claims are going down. And, it’s hiring season!

If you’ve been thinking of making a change, now’s the time to get moving. But, before you do, you might want to take a close look at your “personal brand.”

If you’re like many people, chances are good that you’ve been waiting for things to get better. You may not have interviewed for a new job in a few years. And, because of that, your personal brand may be a bit rusty.

“Personal brand” seems like quite a daunting concept. Even if you’ve spent your career in marketing or sales, cleaning up your personal brand seems like such a big task.

So the questions are — Where should I begin? What should I focus on? Start with the most obvious and work your way from there.

  1. Social Media – The most obvious thing online is your social media. Be sure yours is locked down, especially if you’re actively expressing your opinions about our current political climate.
  2. LinkedIn – One of the first places your future employer will try to learn more about you is LinkedIn. Ensure that LinkedIn is up to date with your current photo, current job title, and current accomplishments.
  3. Your Resume – Once you catch your future employer’s attention, they’re going to ask for one thing – your resume. Be sure you’re ready for that. The last thing you want is to find the perfect job, or perfect employer — and have to tell them that you don’t have a current copy of your resume. Ensure that your latest job is included. Update it with your relevant work experience. Be sure your e-mail, phone, and address are all correct, so they can easily contact you.
  4. Your Look – One of the #1 things (honestly, possibly THE #1 thing) people worry about is their appearance. They are worried about appearing too young, or too old. Too large, or too small. Everyone worries about how they look. The thing that’s great about this particular area is that you have some level of control over it. Be sure your hair is an up to date style. If you use color, be sure you’re keeping up with it. Check that your favorite interview suit fits. If it doesn’t fit, or is outdated, head to your local store to look at how you might update it. Ensure that your dress shoes fit and are polished. Consider whether or not your glasses are dating you. And, if you are feeling upset about being out of shape, think of taking an extra walk here and there — or starting to head back into the gym.

Obviously, some of these things are harder to do than others. Some are quick, and some take time and dedication. Just remember, the process of spring cleaning your personal brand is just that — a process. It takes time. Be patient with yourself, but don’t delay. The sooner you start, the sooner your brand will be shiny and polished — ready to find your brand new, perfect job!

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach

 

Featured Job: Business Strategist @ FedEx

FedEx is seeking a Business Strategist in Memphis, TN.

Lead the development and formulation of an Express global strategic plan that is integrated with FedEx and other operating companies, and which directly impacts Express financial returns. Represents FedEx Express’ strategic position and interests with other operating companies. Monitors and maintains integrity of strategic plan through the long range planning and budgeting processes. Acts as consultant to entities tasked with implementing strategic plan initiatives, and reports to senior management on the progress and effectiveness of those initiatives. Develops and coordinates management planning and performance forums for Express and Services management.

To learn more, or to apply online, visit the FedEx website.

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Featured Job: Project Manager @ Bleacher Report

Bleacher Report is seeking a Project Manager in New York, NY.

We are seeing a Project Manager to work with our content elevation team to implement creative vision on various projects. Once vision has been set, this role serves as main point of contact for both internal and external departments to create and air content. This role controls communication with graphic designers, video editors, animators, etc. to finalize content. This role does provide some creative influence on projects, but partners with various teams to resolve a wide range of situations in creative ways. This role also oversees logistical pieces of the project from brainstorming through activation. A successful Project Manager is able to wear many hats and be a true team player and enjoys working with many different people at the same time.

To learn more about the opportunity, or to apply online, visit the Bleacher Report website.

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Featured Job: Consultant @ Toyota

Toyota is seeking a Consultant of Process and Standards in Dallas, TX.

The goal of the TMNA IS PMO is to improve the success rate of individual projects and programs as well as optimize the portfolio of projects to support Toyota’s strategic objectives. Consultant (Process, Standards COE) will work together with the Technology Manager (PMO Process, Standards and training) to deliver foundational processes, standards, and training to meet the needs of projects and programs.

Consultant – Process and Standards COE is responsible to work with the team of consultants and variable work force to perform research and analysis to understand PMO industry best practices and it’s applicability to TMNA IS projects/programs to deliver pragmatic and nimble processes, standards, and training that is aligned to Toyota culture. Candidate should have ability to work with TMNA IS team members, other PMO members and clearly communicate PMO vision and service offerings to the IS management team.

To learn more, or to apply online, visit the Toyota website here.

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Featured Job: Manager, Asset Management @ Deloitte

Deloitte is seeking a Manager of Asset Management in Strategy and Operations in Chicago, IL and New York, NY.

The opportunity will include the following responsibilities:

  • Managers will lead and deliver large, complex client engagements that identify, design, and implement creative business and technology solutions for large companies.
  • Manager level responsibilities include: providing service excellence by identifying key client business issues, determining client needs by supplementing the standard assessment techniques and tools with innovative approaches, evaluating and validating analysis and developing recommendations for the client in the context of the overall engagement.
  • Managers implement and oversee the quality of deliverables and effectively manage the team and day-to-day relationships to ensure exceptional performance.
  • Managers participate in the development and presentation of proposals for business development activities.
  • Managers can lead small engagements or components of large, complex engagements.

To learn more, or to apply online, visit the Deloitte website here.

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Featured Job: Operations Manager @ Google

Google is seeking a Platforms Strategy and Operations Manager (Americas) in New York, NY.

Here’s a little bit about the position:

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google’s key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Platforms Strategy and Operations Manager, you will lead strategy for a critical area of growth for Google – our programmatic business. You will leverage your analytical, strategic and project management skills to help our leaders make informed decisions and execute quickly and flawlessly. Your entrepreneurial mindset will help Google see around the corner in this fast-paced, dynamic industry with business critical insights, informed by analytics.

To learn more, or to apply online, visit the Google website here.

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Featured Job: Learning UX Consultant @ Medtronic

Medtronic is seeking a Learning User Experience Consultant in Memphis, TN.

This position has the responsibility to define, implement and manage the global learning user experience and learning portal strategy to enable Medtronic’s Career Development for All framework and present global learning offerings. Define and implement creative solutions to present the Global Learning and Leadership Development brand and offerings to global Medtronic employees. Define and maintain Medtronic’s learning measurement strategy leveraging best practices and industry leading measurement processes. Work with the delivery management and coordination team to produce and maintain standard reporting on key programs and course utilization.

To learn more, or to apply online, visit the Medtronic website here.

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