by Angela Copeland | Jul 27, 2015 | Advice, Newsletter
So often, job seekers assume salary is 100% tied to something as simple as how well they perform their job. We think the job market is a fair place, and our hard work will pay off. And, why shouldn’t we believe that? Our parents and grandparents taught us that we should find a good company to work at for thirty or more years. As long as we worked hard, the company would give us a generous retirement and we’d never have to worry.
Unfortunately, this is often not the case in today’s job market. Compensation is more of a reflection on two things that are not at all related to hard work. The first is your skill at negotiation, and the second is your willingness to change jobs. Almost always, you will receive much larger raises over time if you switch companies than if you wait for your current company to recognize you for your hard work.
When you decide you’re ready to look for a new job and make more money, your negotiation ability will strongly influence how much you walk away with. The good news is negotiation is easier than you might think. Even if you’ve never tried it, you can learn. And, to become better at it, the number one thing you need is practice.
But, there are a few guidelines you should know before you get started:
- Do your research – Before you begin a negotiation (or really, an interview), do your homework! Find out how much your new job should pay. Websites like Salary.com and Glassdoor.com often allow you to research as far down as a particular position at a certain company in a specific city. Realize that companies can offer a wide range of pay for one particular position. For example, project managers can make anywhere from $50,000 per year to $150,000 per year. Understand the range for the job you’re considering.
- Don’t reveal your number first – Providing your salary history to the company you’re interviewing with is almost never helpful to you. If you make less than the company is planning to offer, they will give you less. If you make more, they may walk away too quickly, assuming you’ll be expensive. In early conversations, the hiring manager, recruiter, or human resources representative will often ask you how much you are currently making. Do your best to sidestep the question of salary. If possible, ask the company to share their range with you.
- Know your limits – If you are currently unemployed, you may feel desperate to find a job right away. If you have a great job, you may be able to wait a year or more to find your next gig. Take into account your personal situation, including your family and children. Determine ahead of time how risky you want to be. The more you’re able to risk, the more you may gain. But, if you don’t have anything to risk, you may want to play your negotiation on the safe side.
- Keep fear at bay – Fear is one of the biggest reasons many people don’t negotiate for more money. All sorts of questions will run through their heads. What if the company says no? What if they take the offer away? What if they laugh at me, or think my request is too much? Keep this in mind – it doesn’t surprise employers that you want to negotiate. As long as you’re respectful in your request, they will respond with an equal amount of respect. Companies cannot always honor your exact request, but they won’t take the offer away from you. If you ask for more and they say no, it will be up to you to decide if you would like to accept their original offer or not.
- Be willing to walk away – If your risk tolerance is quite high, this can be one of the strongest and most effective tools in negotiation. Be willing to turn down an offer if it’s not right. If you cannot come to an agreement with your future employer, thank them and move on. Just having this mindset will let the company know you’re not desperate for work. You’re a top performer, and you expected to be compensated as such. If something doesn’t work out, avoid hard feelings and move on. Your next big offer could be right around the corner, and you may find another opportunity to work together in the future.
At the end of the day, companies expect you to negotiate. Frankly, they respect it. A hiring manager will never give you their best offer first. They leave wiggle room, so they can move up when you ask for more.
Before you negotiate, be sure you know your facts. Take notes about the reasons you feel you deserve more money. Focus on things like the revenue you’ll add to the bottom line, and stay away from personal arguments such as the number of children you have.
Practice your negotiation in the same way you would practice your elevator pitch. The more you try it, the less nervous you’ll feel and the more prepared you will be. And, remember – practice makes perfect. If your first few negotiations feel rocky, learn from them and move on. Your next negotiation will be that much better!
Although this process can be an uncomfortable one, you will find the five or ten minutes required for a negotiation can add thousands of dollars per year – and possibly hundreds of thousands over the course of your lifetime! Take the time to learn to negotiate; you won’t regret it.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts and Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.
Happy hunting!

Angela Copeland
@CopelandCoach

by Angela Copeland | Jul 27, 2015 | Job Posting
Snapchat is seeking a Director, Growth Operations in Venice, CA.
Snapchat is seeking an experienced leader to build and lead a team of analysts, strategists, and product thinkers identifying and pursuing opportunities for improving the Snapchat experience and accelerating user growth and engagement. You will set high-level growth and engagement goals for the company, define an agenda and prioritized set of areas to explore and pursue, and simultaneously lead and support others while directly driving forward key programs.
To learn more, or to apply online, visit the Snapchat job posting here.

by Angela Copeland | Jul 27, 2015 | Job Posting
Sprouts Farmers Market is seeking a Regional Vice President in Germantown, TN.
The Regional Vice President is responsible for all operations and functions within the Southeast region. This position will use competitive strategies in order to maximize sales margins; research competitors to evaluate market needs; ensure store operations are congruent with Sprouts missions and goals; and ensure Team Members are properly trained and stores are sufficiently staffed. This position will act as lead expert in their region and is responsible for maintaining the Sprouts brand. The Regional Vice President will report directly to the Senior Vice President of Store Operations.
To learn more, or to apply online, visit the Sprouts Farmers Market job posting here.

by Angela Copeland | Jul 26, 2015 | Job Posting
Vanderbilt University is seeking an Administrative Director in Nashville, TN.
Responsible for working with leadership to establish and evaluate standards of performance for clinical areas to ensure safe, effective and efficient operations. Responsible for working with leadership, staff and physicians within VMG Clinical Operations areas, and providing administrative support to managers.
To learn more, or to apply online, visit the Vanderbilt University job posting here.

by Angela Copeland | Jul 25, 2015 | Job Posting
Christ Community Health Services is seeking a Director, Population Health in Memphis, TN.
The Director of Population Health is responsible for managing CCHS’ Case Management, Health Education, and Outreach services. Departments within Population Health include: Social Work, Community Outreach, HIV, Interpreters, Patient Care Managers, and Care Team Coordinators for PCMH Care Teams.
To learn more, or to apply online, visit the Christ Community Health Services website here.
by Angela Copeland | Jul 24, 2015 | Job Posting
Memphis College of Art is seeking a Marketing Director in Memphis, TN.
Memphis College of Art is seeking an experienced marketing director to promote the college to potential students and to the community at large. Under the direction of the Vice President for Communications and Marketing, the Marketing Director will be responsible for developing and executing a 500-mile radius marketing plan. The marketing director will work closely with the Director of Enrollment to create annual marketing tactics to generate inquiries that align with enrollment goals, including media research, competitor analysis, market trend analysis, advertising placement, media buys including online advertising, and email promotion. The Marketing Director will also be responsible for working with the director of community education to promote the programs and increase both inquiries and enrollment in youth and adult programs.
To learn more, visit the Memphis College of Art website here.

by Angela Copeland | Jul 24, 2015 | Advice, Media
My latest Memphis Daily News column is out, “The Online Trap.”
I’ll admit it; I’m an online junkie.
I’ve been on the Internet practically every day since its invention. I studied computers in college and had a long career as an online marketer.
I love the Internet. It’s a window into so many things. You can learn a new language online. You can make new friends. You can even order new furniture. Just about anything you could possibly need or want, you can find online.
The one place where we tend to exaggerate just how much the Internet can help us is in the job application process. Companies love to tell candidates, “Apply online. If we like your application, we’ll be in touch.” And, it seems easy, right? Sites like LinkedIn give us options to apply with just one click. Companies have entire websites and systems dedicated to this process that they’ve spent a lot of time and money to develop, so applying online would seem to make sense.
To read my entire article, and to find out how you can make sure your resume gets seen, visit the Memphis Daily News website here.

by Angela Copeland | Jul 24, 2015 | Job Posting
Charles Schwab is seeking a Creative Director in Austin, TX.
Lead, inspire and cultivate the Austin based in-house team of art directors, copy writers, copyeditors and designers. This includes responsibility for the team’s creative processes; ideation, presentation and execution of client campaigns; creative quality of client projects; and the professional development and readiness of the creative team.
To learn more, or to apply online, visit the Charles Schwab website here.

by Angela Copeland | Jul 23, 2015 | Job Posting
The American Heart Association is seeking a Vice President, Go Red and Women’s Market in Dallas, TX.
The American Heart Association has a new position of Vice President, Go Red & Women’s Health which is associated with the National Go Red for Women Campaign. The position will be based out of the National Center office in Dallas, Texas. The Go Red for Women/Women’s Health Markets function will focus its efforts around four main pillars: health impact, positioning, fundraising and engagement. You will have the opportunity to work with departments across the association to advance the Go Red for Women and Women’s Market strategic plan(s) as well as create, implement and co-develop of the funding models for Go Red for Women campaign.
To learn more, or to apply online, visit The American Heart Association job posting here.

by Angela Copeland | Jul 23, 2015 | Job Posting
Le Bonheur Children’s Hospital is seeking a Director of Community Programs in Memphis, TN.
Responsible for managing and overseeing assigned outreach programs that improve the health and wellness of the community. Leads, develops, plans, and executes activities and programs including long-range planning and strategy development. Models appropriate behavior as exemplified in MLH Mission, Vision, and Values.
To learn more, or to apply online, visit the Le Bonheur job posting here.

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