SXSW 2018 Recap: My First Year Experience

by Angela Copeland | Apr 11, 2018 | Career Corner Column, Networking, SXSW

I recently had the opportunity to attend South by Southwest in Austin, Texas for the first time. If you’ve never been, SXSW is a giant festival in downtown Austin that draws in thousands of people. Founded in 1987, SXSW has boasted an economic impact to Austin of over $300 M in past years.

Since it started, SXSW has grown in both size and scope. It is now a combination of a number of festivals in one, including music, film, comedy, interactive, health and more. My main focus was on the “more” part. I attended a number of sessions on topics related to today’s workplace trends.

The workplace sessions were structured in one of two ways. Either a single speaker would give a lecture on one topic, or a panel of three to five experts would weigh in on a particular issue. Topics ranged from negotiation to sexism to diversity to new employer perks to faith in the workplace to the gender pay gap to neurodiversity. This was a lot of ground to cover in a short amount of time!

As you can imagine, the speakers were both incredibly talented and informative. In fact, I’ve had the opportunity to interview a number of them for my podcast.

So many important ideas were shared in these workplace sessions. Some companies are now offering creative benefits, including paying back your student loans after you finish college. It’s no longer unusual to start your career over from scratch midway through, and more programs than ever are available to help make the process possible. Organizations are increasing their focus on diversity and inclusion, using both their existing teams and new technology to make it happen.

But, the point that I really took away from my SXSW experience has to do with networking. You can listen to all of the lectures presented, but nothing compares to what you can learn from other people. And, SXSW is the perfect place to meet or reconnect with those people.

I met up with a number of old colleagues during my visit. I met a number of new people, from various industries and from around the world. And, I met a number of great people from career websites LinkedIn and Indeed.

These conversations provided an incredible amount of value – more than I could have gained in any classroom. They led to new connections, new ideas, new podcast episodes, and new opportunities.

The experience reminded me just how important networking is to your overall career. It’s not only important to meet new people, but it’s important to stay in touch. It’s important to reconnect. It’s important to help one another. Networking is very often what your next job is made from.

I look forward to attending SXSW again next year. But, my focus on networking will increase. After all, where else in the world can you connect with so many creative and talented people in one place?

Angela Copeland, a career coach and founder of Copeland Coaching, can be reached at copelandcoaching.com.