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144 | Social Media Career – Austin Graff, The Washington Post, Washington, DC

Episode 144 is live! This week, we talk with Austin Graff in Washington, DC.

Austin is the Talent Marketing and Branding Specialist for The Washington Post. Previously, he was the social media manager at Honest Tea and the Marketing Manager for a leading human rights agency called International Justice Mission.

On today’s episode, Austin shares his tips for starting a career in social media, and how to find a company that aligns to your personal values. Austin also shares his thoughts on being on the other side of the hiring table, as he manages The Post’s talent branding and messaging strategy.

Listen and learn more! You can play the podcast here, or download it on Apple Podcasts or Stitcher.

To learn more about Austin, follow him on Twitter at @austinkgraff, and look him on on Instagram at www.instagram.com/austinkgraff.

Thanks to everyone for listening! And, thank you to those who sent me questions. You can send your questions to Angela@CopelandCoaching.com. You can also send me questions via Twitter. I’m @CopelandCoach. And, on Facebook, I am Copeland Coaching.

Don’t forget to help me out. Subscribe on Apple Podcasts and leave me a review!

 

 

Happy Labor Day 2017!

Today’s holiday makes me think of the Donna Summer song “She Works Hard for the Money.” I know you work hard, and hopefully today is a day of rest and celebration.

As you reflect back on the first eight months of the year, this is a great time to re-evaluate your career game plan.

Do you feel fulfilled at work?

Does your boss treat you with respect?

Are you paid fairly?

If you answered no to any of these questions, it may be time to think of alternative career paths.

It doesn’t mean it’s time to quit your job right away. Just beginning to question your existing situation can be enough to get the ball rolling.

If you aren’t feeling happy about your work, what do you enjoy? Do you have hobbies or expertise in other fields?

If your supervisor is less than ideal, is there another part of the company you can transfer to? Or, are there competitors who are hiring?

And, if you’re not being paid fairly, what can you do to change it? Internally, you can ask for a raise when you receive a promotion or during your annual performance evaluation. Externally, the ballgame is wide open.

If money is your number one concern, it’s important to come to terms with one very important fact. On average, employees make more money when they switch companies. This is compared to how much they would make if they received an internal promotion.

And, it makes sense. Companies are competing for new talent. Once you’re there, they’ve got you. Those who don’t switch companies make significantly less over the lifetime of their careers.

With the risk of sounding like a broken record, there’s little incentive for companies to put more energy and money into existing employees. For this reason, you should never completely stop looking for a job…

Anyway, let’s get back to the original point. I hope you have a wonderful Labor Day! I hope you get to enjoy a little sunshine with those you love. And, if you don’t love your job, tomorrow is a new day, and a new chance to find your perfect career.

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach

 

Helping a Hopeless Job Seeker

If you have a job seeker in your life, there’s a decent chance you’re concerned about them. This is especially true if they are currently unemployed. They’re upset. You feel upset. You may secretly wonder what they’re doing wrong, and what you can do to help.

The right answer to this question can be tough. One thing to keep in mind is that although the job market is improving, it’s still not easy. Jobs are more specialized. Many roles are done by fewer total people than in the past. And, different markets and cities are improving at different rates. As you would expect, not every job seeker is having the same rosy experience.

The online process also presents huge challenges. It’s hard to overestimate this issue. Companies often use their websites to collect resumes, but it can be tough to know which internet applications are actually seen by human eyes. The online process sounds like it should be simple, so a job seeker may wonder what’s wrong with their resume when they don’t hear back. They begin to take it personally. This negative experience is compounded when family and friends begin to question the job seeker regularly on what the problem is, or perhaps more accurately, what “their” problem is.

One of the best things you can do is be supportive and provide a listening ear. Job searching, especially when you’re unemployed, can be an isolating experience. This is true for almost everyone. The job search and its difficulties is something job seekers rarely talk about openly to other people. Because of this, the job seeker will likely assume they’re the only one struggling through the process, or the only one not getting calls back from online applications.

A second helpful thing you can do is to offer assistance. Offer to review the job seeker’s resume. Offer to introduce the person to contacts you have. But, be prepared to follow through on your promises. During this time of change, the person needs to know they can count on you.

Last, try to be understanding and supportive. If you haven’t looked for a job in some time, realize that the job market is constantly changing. Finding a new job takes time – even for the most seasoned and successful professional.

It’s also important to note that finding a job in one field (for example, technology) can be much easier than finding a job in another (for example, communications). Some fields are flooded with applicants while others have very little competition. And, certain jobs require certifications or education while others are open to a broader base of candidates.

The bottom line is, don’t assume the job seeker isn’t trying, or that they have chosen the wrong career path. And, if they have a tough time emotionally, realize that it’s just part of the process. They’re normal and they will find something new in time. Until then, try to be as patient and supportive as you can. It will help them in the long run.

Angela Copeland is a Career Coach and Founder of Copeland Coaching and can be reached at CopelandCoaching.com or on Twitter at @CopelandCoach.

It’s critical that you keep your job search a secret

Can you keep a secret? Benjamin Franklin famously said, “Three can keep a secret, if two of them are dead.” Keeping private information private, especially about your job search, can be a tall order.

Getting an interview can be exciting and exhilarating, especially if it goes well. If you’ve wanted to leave your company for some time, the hope that a new job presents can leave you feeling on top of the world. And, the more interviews with one company, the surer you are you’ll get the job, right?

Some of the reasons I’ve heard for sharing this secret include, “I know this person is my friend, so it’s OK.” “My boss and I are close friends; they won’t mind.” “My company needs to know I’m looking, so they’ll be prepared if I do leave. I feel obligated.” “I want to see if my company will give me a higher salary to stay.”

First, none of these reasons provide you any personal benefit. They simply give away your power and put your current job at risk.

When it comes to interviewing, nothing is a sure bet. Even if a company has talked to you 10 times and is in love with you, the position may be put on hold for budget reasons. The hiring manager may leave, and the process may halt. The company could reorganize and the job may no longer be needed.

Until your offer is officially in writing and in your hands, there’s no offer. It could take you as long as a year or more to find a job. In the meantime, you still have bills to pay and a family to feed. Why would you put that in jeopardy?

So often, a boss you perceived to be your friend feels an obligation to let their boss know you have disclosed this information to them. Even if they like you, your job search may be perceived as being disloyal to the company. In the worst-case scenario, you may be fired and asked to leave immediately.

Keep this in mind when it comes to asking for more money. If you don’t have a written job offer, what incentive does your company have to give you a raise? They don’t. There’s no good reason they should offer you any more money just because you’ve been interviewing.

If you begin to tell colleagues about your search, don’t be surprised if the news gets around. People love to find something, or someone, to talk about. If you share information about your search, you’re setting yourself up to become next. The last thing you want is for word to get back to your boss before you’ve actually found a job.

As exciting as it is to share information about your job search, it’s 100 percent unwise to do so. You set yourself up for failure and disappointment on multiple levels that can be difficult to repair. When it comes to job searching, there’s no better alternative than to keep yours secret.

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach

This post previously appeared on the Memphis Daily News website.

3 job search tips for the introvert

I have to confess: I’m an introvert. People I’ve met in person are often surprised by this little known fact. They assume that public speaking and networking skills equate to extroversion. And, this makes sense on the surface. But, introverts can excel too. If you struggle, here are three tips to help you excel in your job search.

First, practice networking. Don’t wait until it really counts to go to networking events. Prepare by writing down and practicing your elevator pitch. Get your business cards together. Think through how you will approach a business social event, and whether or not you’re comfortable going alone. Set a goal to meet at least five new people per event, to exchange business cards, and to follow up with them after the event online and potentially in person.

Second, look for opportunities to have private meetings with networking contacts. One on one meetings are typically much easier (and more fruitful) for introverts. Despite only meeting with one person at a time, quality often trumps quantity. Invite new contacts for a coffee, or for lunch. Take the time to get to know each person, and to find out what you have in common. Look for opportunities to help the other person, and try to avoid asking for favors up front. Relationship building takes time, and isn’t all about landing a job in the moment.

Here’s a bonus tip about events. If you struggle to remember names or details, write notes on the back of every business card you receive. Include the date you met the person, where you were, and a few things you talked about. Before you attend future networking events, review your business card notes. You’ll be surprised at how much easier it will be to remember names, and how impressed your new contacts will be.

Third, use the internet to your advantage. If you aren’t tapped into the latest gossip on a company, check out their reviews on Glassdoor.com. If you have an interview coming up, use LinkedIn to research your future hiring manager. Use sites like Salary.com to find out what other people are making in your field and in your city. In the past, much of this information was gathered by word of mouth. But, the internet gives you the power to learn more about the company, the hiring manager, and the job – all from the comfort of your living room.

Just remember, being an introvert is an asset. Depending on the type of job you do, the hiring manager may be looking for someone who’s a little quieter or a little more serious. And, if you struggle at networking events, keep in mind that the more you practice, the better you’ll become. Plus, you don’t have to be the best networker to be a great one. Networking isn’t a one-time event, or a competition. Your network is something you develop and grow over time, in many settings. This means that you’ll have many chances to make a great impression.

Angela Copeland is a Career Coach and Founder of Copeland Coaching and can be reached at CopelandCoaching.com or on Twitter at @CopelandCoach.

Lessons Learned From Millennials

Much of the research about employment suggests older workers are waiting longer to retire. This means many seasoned professionals are also still job searching. And, many of those are struggling to find their way.

The experience could be compared to someone who finds themselves online dating for the first time after a divorce. Dating is an entirely different ballgame since the last time they were looking. It requires different skills, and a new approach.

In the same way, job searching has evolved significantly in the last two decades. With the growth of the internet, the job search process takes place almost entirely online. And, not only do you need a resume and a cover letter. Now you also need a LinkedIn profile, a social media presence and a personal brand.

The millennial generation can’t remember a time without the internet. I’m often surprised at just how much they’re comfortable to share online and how much time they spend crafting their online presence. Although it’s wise to limit just how much you share, millennials often understand personal branding in a way other generations could learn from.

First, stay connected to your entire network online – even those you don’t speak to regularly. You never know when you might need one another in the future. Your connectedness online is also something your future employer may pay attention to. It indicates things like how popular you are, and how well you get along with others.

Keep your email address up to date. Stay away from emails you created when the internet was born. Using AOL, Yahoo and other email addresses often give the impression you’re behind the times. Stick with something simple like Gmail, or create your own e-mail address like Joe@JoeSmith.com.

Connect to organizations online that you participate in offline, whether it’s your softball team, or a professional association. This will keep you in the know, and highlight your skills and hobbies.

Seek out third-party endorsements on sites like LinkedIn. Ask former coworkers to leave reviews of your work. You will be able to approve them before they’re public, so will be no surprises for you. Having these public recommendations allows employers to get to know you and your work better.

Craft your brand. Post photos of yourself that share your personal and professionals lives in the best light. Highlight activities you participate in. Share your accomplishments online; it allows you to passively keep everyone up to date.

Learn how to use various forms of communication. If you’ve never tried Skype or FaceTime, it’s time to give them a shot. More and more employers expect you to be able to video chat for your first round of interviews. It’s cheaper and faster than bringing you in person.

Overall, the biggest takeaways from the millennials are to perfect your personal brand, stay connected online, and highlight your success stories on the web. Although it can be uncomfortable at first, these strategies will help you to stay ahead of your competition.

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach

This post originally appeared on the Memphis Daily News website.