CCP90: Melanee Hannock, ALSAC
Episode 90 of the Copeland Coaching Podcast is now live! This week, we talk with Melanee Hannock in Memphis, TN. Melanee is the Senior Vice President of Marketing at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital.
St. Jude is unlike any other pediatric treatment and research facility. Discoveries made at St. Jude have changed the way the world understands, treats, and defeats childhood cancer and other catastrophic diseases.
On today’s episode, we talk about how to make the career leap from for profit to non-profit, how to start a career in digital marketing, and how to set yourself up for success within your current organization.
Listen and learn more! You can play the podcast here, or download it for free on Apple Podcasts or Stitcher. If you enjoy the program, subscribe today to the Copeland Coaching Podcast on Apple Podcasts or Stitcher to ensure you don’t miss an episode!
Featured Job: Director Public Policy @ Greater Memphis Chamber
Located in the historic Falls Building in downtown Memphis, The Chamber’s staff, including strategic partners from Memphis Light Gas and Water and Southwest Tennessee Community College, serves more than 2,200 member businesses with a variety of programs, services and initiatives that address every aspect of modern business recruitment, retention and development.
The Greater Memphis Chamber is seeking a Director of Public Policy to develop and implement a public policy agenda that supports economic development, job creation, and growth in the community. The position serves as an ombudsman for business in targeted sectors and at the individual company level relating to policy matters, and coordinates communication and advocacy of issues before the respective legislative bodies. The Director coordinates events such as meetings with officials, appears before legislative bodies as needed to represent the Chamber’s position on key issues, and coordinates other events such as receptions for elected and appointed officials.
This position is based in Memphis, TN. To learn more, or to apply online, visit the Greater Memphis Chamber website here.
Featured Job: North American Brand Manager, Running @ Nike
Nike Marketing captures the science, art and emotion of Nike’s innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media.
As the Brand Manager – Running, you’ll concentrate on consumer focus, strategy development, marketing planning and execution, relevant product insight and knowledge, and project management. You’ll serve as the voice of the consumer and protector of the brand for the Running Category. You’ll also maintain close relationships with key consumer groups, colleagues around the world and functional partners.
This position is based in Beaverton, OR. To learn more, or to apply online, visit the Nike website here.
5 Ways Dating & Looking for a Job Are the Same
I hope you had a wonderful Valentine’s Day weekend. I hope it was positively memorable and special in whatever way you were hoping for. And, I hope you were able to spend it with loved ones, whether that was a spouse, significant other, or close friend.
If you have been single in the last two years, you will probably agree with me when I say that dating has really changed. And, frankly, it hasn’t changed for the better. I tell my married friends, “If you’re unhappy – work it out. Dating is not what you remember.”
Job seeking can be much the same way. It requires much more work, many more interviews, attention to personal brand, and even then, things can go wrong.
Here are five of the top things that are very similar between dating and searching for a job. I hope you enjoy!
- Defining your personal brand is the first step. Your image is important. Dates often judge you on things that are sometimes tough to think about, like your appearance and your clothes. Online dates especially will take note when you making spelling mistakes, when your grammar is off, or when your profile photo is ugly or out of date. Have you ever heard of someone dropping a Tinder match because they used “your” instead of “you’re” in a text message? It happens in dating, and it happens in job searching. Take the time to be sure you’re representing yourself in a way you are comfortable with. Employers aren’t just looking for the smartest person. That’s hard to measure. They are looking for someone who represents themselves well.
- Knowing your target market will bring you closer to success. When it comes to dating, there’s a good chance you have a type in mind that you prefer. When you create an online profile, you’ll look to include photos or information that might appeal to the kind of person you’re trying to attract. For example, if you are a man looking to attract women, you might play it safe and not post a photo filled with dead animals you recently captured on a hunting trip. The same concept applies to potential employers. Pay attention to the type of company you want to work for, and the type of employee they are targeting. Tailor your presentation to meet their needs. Remember, you’re there to sell yourself.
- You must perfect your pitch. A first date (especially one that started on one of those ‘swiping’ sites) almost always starts out with a question along the lines of, “Tell me about yourself” (because frankly, you know very little when you’re matched). Typically, you share personal information, such as where you grew up, what your hobbies are, and maybe a little about your family. Most likely, you don’t share all of your negative personal baggage right then. You’re giving a high level view of who you are and what you’re about. The same thing goes for a job interview — except instead of sharing personal information, you share career information. Think of specific things like your work experience and educational background that the employer might want to know more about.
- You probably won’t marry the first person you date. This sounds obvious, right? You have probably never been to a first date, just hoping and praying the person is going to want to marry you. That would be nuts! You need to get to know them a little first, right? Well, the same thing goes for a potential employer. If you know nothing about them, why would you hope that they’d hire you? You’ll be spending eight to ten hours a day with them for years. Rather than focus on your fear of rejection, take the time to get to know the company in the same way they’re getting to know you.
- If your first date doesn’t want a second one, there’s a chance they will just stop calling. This is one of the biggest changes in dating that has come along with the internet. It is really rare that anyone will directly say, “You know, I really enjoyed our first date together, but I don’t think we’re a great match.” If you’ve gotten this sort of feedback, consider yourself lucky. Instead, a date will stop texting, answering the phone, and returning e-mails. Heck, they may even defriend you on Facebook. That’s the new signal that they’re not interested. And, it’s also the approach many companies are taking. The same way this is frustrating to daters, it’s incredibly frustrating to job seekers. You’ve taken the time to update your resume, you’ve written a create cover letter, you snuck out of work two or three times. Then, boom — nothing! The company doesn’t let you know that you weren’t picked, and they certainly don’t let you know why. It’s such a disrespectful way to end a date — and an interview.
Again, I hope you had a wonderful Valentine’s Day. This e-mail was meant to bring a little humor to the process we’ve all been a part of — whether dating or job seeking.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.
Happy hunting!
Angela Copeland
@CopelandCoach
Featured Job: Coordinator, Digital Brand Marketing @ Hilton Worldwide
The Digital Brand Marketing (DBM) team drives digital strategy, planning and execution for Hilton Worldwide brands and above-brand products and initiatives. As a purely digital team, DBM is focused on driving the acquisition of high quality customers to Hilton Worldwide sites and improving the conversion and retention of those customers.
The Digital Brand Marketing (DBM) Coordinator will interface with various departments throughout Global Online, such as brand Marketing teams, internal and external creative teams, and Global Online Services teams, in order to assist the DBM Managers with moving projects forward. The Team Member will support the DBM Managers, assist with campaign execution and analysis, monitor campaign and website performance, develop new digital merchandising opportunities and report on key digital trends.
This position is based in Memphis, TN. To learn more, or to apply online, visit the Hilton Worldwide website here.
Featured Job: Social Media Strategist @ Match.com
The Social Media Strategist will be part of and collaborate with the marketing team behind the world’s largest online dating company — including communications, online marketing, offline marketing and product marketing – as they all work to drive the digital footprint for Match.
This position will serve as the social expert and brand ambassador for the Match and PeopleMedia social voice in the market. This is a hands-on role, responsible for championing the social strategy and implementing it.
This position is based in Dallas, TX. To learn more, or to apply online, visit the Match.com website here.
Featured Job: Sr. Marketing Specialist @ FedEx
FedEx has been recognized on many different lists both for business success and for being a great employer. Here are some of the recognitions FedEx has received from the past couple of years: • FORTUNE Magazine: No. 8 among “World’s Most Admired Companies” and No. 1 in the delivery industry (2014) • Glassdoor, Employees’ Choice Awards: “Top 50 Best Places to Work” (2014) • FORTUNE Magazine: “100 Best Companies to Work For” (2013) • Computerworld: “100 Best Places to Work in IT” (2013) • Corporate Responsibility Magazine “100 Best Corporate Citizens” (2014).
The Sr. Marketing Specialist will be under limited supervision to provide leadership and customer experience expertise to develop and execute strategy, lead identification of customer requirements and requirements assessment, and define, develop and implement customer experience improvement programs.
This position is based in Memphis, TN. To learn more, or to apply online, visit the FedEx website here.
Featured Job: Underwriter @ Hiscox USA
The Hiscox Underwriting Center (HUC) is a team of underwriters that handles the majority of Hiscox USA’s existing business and selected new business. This is an exciting opportunity to become an integral member of this team. The volume of business is rising rapidly and career opportunities are growing both within this underwriting team and Hiscox, should individuals demonstrate the skills and success in their role.
As an Underwriter, you will be expected to underwrite Professional Liability, Technology E&O, and Cyber/Privacy insurance to meet agreed service standards and key performance objectives.
This position is based in Atlanta, GA. To learn more, or to apply online, visit the Hiscox USA job posting here.
Featured Job: Director, Retail @ Hilton Worldwide
Another company with an amazing history, Hilton has been a leader in the hospitality industry for over 96 years. Hilton Worldwide consists of 12 brands, 4,440 properties, and 155,000 team members. From luxurious full-service resorts to extended-stay and mid-priced hotels, Hilton has become a welcome home away from home for travelers all across the globe.
The Director of Retail will be responsible for the revenue and profitability of hotel operated retail stores in all full service hotels. The Team Member will be responsible for the management of three (3) direct reports; the Senior Manager of Retail, the Manager of Retail, and a contract Retail IT Director. The Director of Retail will oversee the procurement of merchandise, sales revenue, stock planning, margin development, and vendor negotiations.
This position is based in Memphis, TN. To learn more or to apply online, visit the Hilton Worldwide website here.
Featured Job: Director of Business Process, Strategy, and Transformation @ J.Crew
The Investment Management Team (IMT) helps ensure alignment between J. Crew’s Long Range Plan and the corporate initiatives that support achieving it. The Senior Director of IMT will focus on helping to create and then supporting high priority projects, lending assistance to resolve key cross functional issues and ensure strong change management.
Duties and Responsibilities:
- Work with business partners to help drive strategy and process improvements needed to support the Long Range Plan and evolve with the changing business; including, supporting implementation, selectively and temporarily, for mission critical initiatives
- Serve as internal management consulting resource to address special projects identified by the Operating Committee or Investment Committee
- Take a facilitating role in ensuring the delivery of key new capabilities for the organization including areas such as Global Supply, Sourcing, Merchandising, Real Estate site selection, Store Operations, and Wholesale Partnership Management
- Track and manage OpCo action items to ensure progress is being made by the appropriate individuals or business functions
- Guide leadership through program implementation; identify trade-offs and recommend decisions at project, team, and OpCo levels
This position is based in New York, NY. To learn more, or to apply online, visit the J.Crew website here.
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