There have been two times in my career when I felt stumped with job searching. I would meet with recruiter after recruiter who would share the same negative feedback on my experience. It left me feeling like I didn’t know where to turn. If you’re in that spot, I hope to provide a little help today.
Part of my career has been as a digital marketer. In short, I help companies generate sales and revenue online. Digital marketing is both an art and a science, as you are continually exploring ways to increase sales.
Early in my digital marketing career, I learned about something called AB testing. Digital marketers will test out different pieces on a web page. They will switch out things as simple as the color of a button. Or, they will alternate which photo they use. Or, they may try different headlines on the page. Then, they measure to see which option helps to drive sales. This is the process of “AB testing.”
On its face, it doesn’t sound like it would really work, but hear me out. Something as simple as changing a submit button from one color (for example, blue) to another color (for example, green) can drive up sales by thirty percent or more. No kidding.
The first time I remember feeling stuck with my job own search was in 2019. I remember it clearly. It made me wonder if the same principle that applies to a webpage just might apply to a resume. After all, when someone looks at your resume, they only scan it for approximately seven seconds before they make a judgement and move on. Recruiters don’t initially read your finely crafted resume in detail. They glance at it.
To test this theory, I started with a completely different resume template. One site that has inexpensive templates is Etsy. I didn’t change any of the facts on my resume. But, I reorganized the information using the new template. It was more pleasing to the eye. And, when someone glances at the new resume quickly, they notice different things. In fact, they notice really great things.
And suddenly, all of the questions that were creating a hurdle stopped completely. Instead, the conversation shifted to my experience. And, I began receiving positive feedback about how well done the resume was. On top of these things, I also began to get my foot in the door for more job interviews. And, you guessed it. Those additional job interviews resulted in more job offers.
What I found through my experiment is that AB testing really does work on resumes too. This is great news. If you find yourself receiving the same feedback over and over, but you know you have great experience, it may be time for a resume redo. Making some simple and inexpensive changes to your resume has the potential to positively change the outcome of your job search.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Happy hunting!
Angela Copeland
@CopelandCoach
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